So, What's Next?: LA VITRINA GROUP [BrandStudio]®

Connecting: Makers

A great approach about what is the real purpose of tecnology + creativity in people’s life.

Today, everybody is a ‘maker’ and the value of that stands on the power of the ideas to elevate the experience and the exchange of a different currency.

Despite the evolution of science and technology, humans are more and more involved with the essence of life values understanding that the key to survive remains in the ability to transform everything into something that unlucks the potential of every person in conjunction with others to re-invent the system once and again.

A fantastic vision of how everything should be created to improve the quality of life and the way we interact with others.

Very best,

@tuchiflorez

#humanfascination

BOWIE FOREVER

Marc-antoine Herrmann | Rock’n Roll Faces: Illustrations @2014

http://rockheads-illustration.com

Shared by @lavitrinastudio

BOWIE FOREVER

Marc-antoine Herrmann | Rock’n Roll Faces: Illustrations @2014

http://rockheads-illustration.com

Shared by @lavitrinastudio

(Because making things easy don’t necessarily provoke that people appretiate it in the right way…)

#humanostontos  (at Planet Earth)

#humanostontos (at Planet Earth)

News. Trends. Future. #humanfascination  (at La Vitrina HQ’s, Mexico City)

News. Trends. Future. #humanfascination (at La Vitrina HQ’s, Mexico City)

TECHNOLOGY-BASED ADVERTISING: CATCHING YOUR ATTENTION BY TOUCHING YOUR EMOTIONS

VW surprises cinema audience with this shocking-interactive piece.

Best,

@tuchiflorez

SPENT: A DOCUMENTARY FILM MAKING AMERICAN EXPRESS A REAL MEANINGFUL BRAND

Branded Content is not just about a ‘sexy’ piece of entertainment oriented to create emotional bonding - today, this is just a basic promise that envision what the brand stands for and how brands can change people’s lives for better.

American Express is building a new path of branded entertainment through ‘meaningful content’. Amex is understanding that value delivery is to go further and believe that it is the time to create real value for real people.

As marketers, we have the responsibility to adapt our strategies and make them more meaningful, more valuable to the people; we have the power to change the direction of ‘old-fashioned’ advertising and become an agent of change - a transformational tool on behalf of the society.

Best,

Iván.

Please follow me at: @lavitrinastudio

PS: See full documentary // http://youtu.be/YAxL4TB6pmQ

LEVI’S SUSTAINABILITY EFFORT: REPURPOSE WITH PURPOSE

In an era where people is more aware and conscious about planet and life conservation, Levi Strauss is doing things to change for the positive and deliver value.

'Slow Fashion' is the ultimate strategic move from the giant with one key objective: Supply the world with better products waisting less.

In this series of videos you can see what the brand is already doing to change the industry by being sustainable among the social, economic and for the environment with a clear vision on how to be more meaningful.

You can watch as well an interview with the CEO of the company and a 2-minute clip explaining the brand’s strategy (https://www.youtube.com/watch?v=KjXhe2qVKgE) // (https://www.youtube.com/watch?v=nj0-F7-Z2Hc).

Have a great week you all!

Sincerely,

@tuchiflorez

Let’s get lost! #braintraining #home  (at Condesa Trees )

Let’s get lost! #braintraining #home (at Condesa Trees )

WHEN BLENDING MODERN DESIGN WITH TRADITION: #intelligentdetails by Bentley

Occasionally you can find, in today’s marketing landscape, the perfect mixture between what the brand need to communicate and what the brand need to preserve: in this case Bentley found the perfect combination of avant-gard usage of thecnology and design with tradition.

This short-documentary film by Bentley Motors shows us how the #intelligentdetails can inspire people in a very unique way.

Using the right tools on behalf of the the creation of an exceptional product can drive the experience to an intelligent integration that creates more than just a car - this is the creation of a myth, a living myth.

Best,

@lavitrinastudio

THE BARBIE PROJECT: A DEEP UNDERSTANDING OF WHAT PEOPLE EXPERIENCE

Never say how to have fun with a Barbie, it is time to let people express how they feel about Barbie®.

Take a look!

Best,

@lavitrinastudio

A GREAT SPOT TO PROVOKE PEOPLE’S CONSCIOUSNESS TO VOTE FOR EUROPEAN PARLIAMENT

If you don’t vote, DO NOT complain about the decisions around you!

A very BOLD creative concept leveraging from some cultural insights from Danish people.

Best,

@lavitrinastudio

http://www.earthday.org/

ROLEX: PLAYING AS AN ENABLER TO CONNECT CULTURES AROUND THE GLOBE

When brands really understand the power of the cultural immersion with real connectivity around two different, aparently, different cultures, the magic just pop up and creates an unparallel pieces of art, of humanity.

Enjoy!

@lavitrinastudio