Marc-antoine Herrmann | Rock’n Roll Faces: Illustrations @2014
Shared by @lavitrinastudio
TECHNOLOGY-BASED ADVERTISING: CATCHING YOUR ATTENTION BY TOUCHING YOUR EMOTIONS
VW surprises cinema audience with this shocking-interactive piece.
SPENT: A DOCUMENTARY FILM MAKING AMERICAN EXPRESS A REAL MEANINGFUL BRAND
Branded Content is not just about a ‘sexy’ piece of entertainment oriented to create emotional bonding - today, this is just a basic promise that envision what the brand stands for and how brands can change people’s lives for better.
American Express is building a new path of branded entertainment through ‘meaningful content’. Amex is understanding that value delivery is to go further and believe that it is the time to create real value for real people.
As marketers, we have the responsibility to adapt our strategies and make them more meaningful, more valuable to the people; we have the power to change the direction of ‘old-fashioned’ advertising and become an agent of change - a transformational tool on behalf of the society.
Please follow me at: @lavitrinastudio
PS: See full documentary // http://youtu.be/YAxL4TB6pmQ
LEVI’S SUSTAINABILITY EFFORT: REPURPOSE WITH PURPOSE
In an era where people is more aware and conscious about planet and life conservation, Levi Strauss is doing things to change for the positive and deliver value.
'Slow Fashion' is the ultimate strategic move from the giant with one key objective: Supply the world with better products waisting less.
In this series of videos you can see what the brand is already doing to change the industry by being sustainable among the social, economic and for the environment with a clear vision on how to be more meaningful.
You can watch as well an interview with the CEO of the company and a 2-minute clip explaining the brand’s strategy (https://www.youtube.com/watch?v=KjXhe2qVKgE) // (https://www.youtube.com/watch?v=nj0-F7-Z2Hc).
Have a great week you all!
WHEN BLENDING MODERN DESIGN WITH TRADITION: #intelligentdetails by Bentley
Occasionally you can find, in today’s marketing landscape, the perfect mixture between what the brand need to communicate and what the brand need to preserve: in this case Bentley found the perfect combination of avant-gard usage of thecnology and design with tradition.
This short-documentary film by Bentley Motors shows us how the #intelligentdetails can inspire people in a very unique way.
Using the right tools on behalf of the the creation of an exceptional product can drive the experience to an intelligent integration that creates more than just a car - this is the creation of a myth, a living myth.
THE BARBIE PROJECT: A DEEP UNDERSTANDING OF WHAT PEOPLE EXPERIENCE
Never say how to have fun with a Barbie, it is time to let people express how they feel about Barbie®.
Take a look!
A GREAT SPOT TO PROVOKE PEOPLE’S CONSCIOUSNESS TO VOTE FOR EUROPEAN PARLIAMENT
If you don’t vote, DO NOT complain about the decisions around you!
A very BOLD creative concept leveraging from some cultural insights from Danish people.
ROLEX: PLAYING AS AN ENABLER TO CONNECT CULTURES AROUND THE GLOBE
When brands really understand the power of the cultural immersion with real connectivity around two different, aparently, different cultures, the magic just pop up and creates an unparallel pieces of art, of humanity.
A WALKING CONTEST?
Take a look at this ‘introspective analisys’ about we, when we do pedestrians on the street. I see this funny but at the same time I see this approach very serious about walking on the streets.
Take a look and you decide if this is true or nor, if this happens to you or not!