A great approach about what is the real purpose of tecnology + creativity in people’s life.
Today, everybody is a ‘maker’ and the value of that stands on the power of the ideas to elevate the experience and the exchange of a different currency.
Despite the evolution of science and technology, humans are more and more involved with the essence of life values understanding that the key to survive remains in the ability to transform everything into something that unlucks the potential of every person in conjunction with others to re-invent the system once and again.
A fantastic vision of how everything should be created to improve the quality of life and the way we interact with others.
SPENT: A DOCUMENTARY FILM MAKING AMERICAN EXPRESS A REAL MEANINGFUL BRAND
Branded Content is not just about a ‘sexy’ piece of entertainment oriented to create emotional bonding - today, this is just a basic promise that envision what the brand stands for and how brands can change people’s lives for better.
American Express is building a new path of branded entertainment through ‘meaningful content’. Amex is understanding that value delivery is to go further and believe that it is the time to create real value for real people.
As marketers, we have the responsibility to adapt our strategies and make them more meaningful, more valuable to the people; we have the power to change the direction of ‘old-fashioned’ advertising and become an agent of change - a transformational tool on behalf of the society.
LEVI’S SUSTAINABILITY EFFORT: REPURPOSE WITH PURPOSE
In an era where people is more aware and conscious about planet and life conservation, Levi Strauss is doing things to change for the positive and deliver value.
'Slow Fashion' is the ultimate strategic move from the giant with one key objective: Supply the world with better products waisting less.
In this series of videos you can see what the brand is already doing to change the industry by being sustainable among the social, economic and for the environment with a clear vision on how to be more meaningful.
WHEN BLENDING MODERN DESIGN WITH TRADITION: #intelligentdetails by Bentley
Occasionally you can find, in today’s marketing landscape, the perfect mixture between what the brand need to communicate and what the brand need to preserve: in this case Bentley found the perfect combination of avant-gard usage of thecnology and design with tradition.
This short-documentary film by Bentley Motors shows us how the #intelligentdetails can inspire people in a very unique way.
Using the right tools on behalf of the the creation of an exceptional product can drive the experience to an intelligent integration that creates more than just a car - this is the creation of a myth, a living myth.