ROLEX: PLAYING AS AN ENABLER TO CONNECT CULTURES AROUND THE GLOBE
When brands really understand the power of the cultural immersion with real connectivity around two different, aparently, different cultures, the magic just pop up and creates an unparallel pieces of art, of humanity.
Is when advertising creates bonding with their message. For this Budweiser TV Spot, puppies and horses can communicate what the brand is, the real value of understanding the relationship between the brand and people’s feelings can deliver emotions and reactions.
WHEN SENSIBILITY TOUCHES PEOPLE’S DREAMS, BRANDS CAN HAVE A PURPOSEFUL ROLE TO PROVOKE A POSITIVE TRANSFORMATION
In this series campaign photographer Richard Renaldi captures the magic of people creating their own life by their own passions. My Way (Microsoft Campaign) is the reflection of those who challenge their lives everyday with no fear about what the future can be tomorrow.
There is only one prediction we can be sure about and it is about our feelings becoming tangible - http://goo.gl/pwZFRw
A great visual experience created to generate excitement about life!